ABOUT
The person behind Heather Digital
HI, I’M PABLO
How I got here
I’ve been building and maintaining websites since 2013 — not as an agency, but the hands-on way: learning everything from page speed to security while running my own online shop for years. Taking on web projects for other businesses is the newer part — Heather Digital is a new chapter, but the technical skills behind it aren’t. Every site I build draws on years of actually keeping one online and working, not just the theory.
BEHIND THE SCENES
A bit of the day-to-day
CORE VALUES
What working with me looks like
Small, on purpose
Every project gets my full attention — not squeezed between twenty others. You’re not a ticket in a queue; you’re the main thing I’m working on until it’s done right.
Direct contact
You talk to me directly. When I can’t pick up, my AI assistant takes the message so nothing gets lost — I still get back to you myself. No account manager, no hand-offs.
Real technical grounding
Years spent actually keeping a website running, not just designing how one should look.
Nothing you don’t need
I won’t sell you features or pages your business doesn’t use.