{"id":17,"date":"2026-07-11T11:05:15","date_gmt":"2026-07-11T11:05:15","guid":{"rendered":"https:\/\/heatherdigital.pablovergaraperez.com\/?page_id=17"},"modified":"2026-08-12T11:45:59","modified_gmt":"2026-08-12T11:45:59","slug":"about","status":"publish","type":"page","link":"https:\/\/heatherdigital.pablovergaraperez.com\/index.php\/about\/","title":{"rendered":"About"},"content":{"rendered":"
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ABOUT<\/p>\n<\/div><\/div>\n\n

The person behind Heather Digital<\/h1>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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HI, I’M PABLO<\/p>\n<\/div><\/div>\n\n

How I got here<\/h2>\n<\/div><\/div>\n\n

I’ve been building and maintaining websites since 2013 — not as an agency, but the hands-on way: learning everything from page speed to security while running my own online shop for years. Taking on web projects for other businesses is the newer part — Heather Digital is a new chapter, but the technical skills behind it aren’t. Every site I build draws on years of actually keeping one online and working, not just the theory.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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BEHIND THE SCENES<\/p>\n<\/div><\/div>\n\n

A bit of the day-to-day<\/h2>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n
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\"Sketching<\/span><\/div>\n<\/div>\n\n
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\"Desk<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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CORE VALUES<\/p>\n<\/div><\/div>\n\n

What working with me looks like<\/h2>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n
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Small, on purpose<\/h3>\n<\/div><\/div>\n\n

Every project gets my full attention — not squeezed between twenty others. You’re not a ticket in a queue; you’re the main thing I’m working on until it’s done right.<\/p>\n<\/div><\/div>\n<\/div>\n\n

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Direct contact<\/h3>\n<\/div><\/div>\n\n

You talk to me directly. When I can’t pick up, my AI assistant takes the message so nothing gets lost — I still get back to you myself. No account manager, no hand-offs.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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Real technical grounding<\/h3>\n<\/div><\/div>\n\n

Years spent actually keeping a website running, not just designing how one should look.<\/p>\n<\/div><\/div>\n<\/div>\n\n

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Nothing you don’t need<\/h3>\n<\/div><\/div>\n\n

I won’t sell you features or pages your business doesn’t use.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Want to know more?<\/h2>\n<\/div><\/div>\n\n
Get in touch<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-17","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/heatherdigital.pablovergaraperez.com\/index.php\/wp-json\/wp\/v2\/pages\/17","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/heatherdigital.pablovergaraperez.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/heatherdigital.pablovergaraperez.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/heatherdigital.pablovergaraperez.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/heatherdigital.pablovergaraperez.com\/index.php\/wp-json\/wp\/v2\/comments?post=17"}],"version-history":[{"count":9,"href":"https:\/\/heatherdigital.pablovergaraperez.com\/index.php\/wp-json\/wp\/v2\/pages\/17\/revisions"}],"predecessor-version":[{"id":155,"href":"https:\/\/heatherdigital.pablovergaraperez.com\/index.php\/wp-json\/wp\/v2\/pages\/17\/revisions\/155"}],"wp:attachment":[{"href":"https:\/\/heatherdigital.pablovergaraperez.com\/index.php\/wp-json\/wp\/v2\/media?parent=17"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}