{"id":15,"date":"2026-07-11T11:05:15","date_gmt":"2026-07-11T11:05:15","guid":{"rendered":"https:\/\/heatherdigital.pablovergaraperez.com\/?page_id=15"},"modified":"2026-08-12T13:06:58","modified_gmt":"2026-08-12T13:06:58","slug":"home","status":"publish","type":"page","link":"https:\/\/heatherdigital.pablovergaraperez.com\/","title":{"rendered":"Home"},"content":{"rendered":"
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WEB DESIGN & E-COMMERCE, EDINBURGH<\/p>\n<\/div><\/div>\n\n

A website that actually brings you customers<\/h1>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n
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Let\u00b4s talk about your project<\/a><\/div>\n<\/div>\n\n
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Designed and delivered by the person you actually work with. I build sites that bring in enquiries for local service businesses and trades, and online shops for businesses that sell products. I’ve been building and personally running e-commerce stores since 2012, so when I tell you something will work, it’s because I’ve had to make it work myself.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Hi, I’m Pablo<\/h2>\n<\/div><\/div>\n<\/div>\n\n
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I’m a web designer and developer based in Edinburgh, working with small businesses across Scotland. There’s no team, no account manager, and no one you get passed on to — you deal with me directly, from the first email to the site going live, and afterwards if anything needs changing.<\/p>\n<\/div><\/div>\n\n

Before this, I spent years running online shops myself — including several years selling Spanish food online, sorting out everything from stock and pricing to orders and delivery. I know what it’s like to be up on a Sunday night trying to fix your own website, because I’ve done exactly that. That’s the experience behind every site I build.<\/p>\n

Get to know me →<\/a><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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\"Pablo<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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WHAT I DO<\/p>\n<\/div><\/div>\n\n

Four ways I can help your business<\/h2>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n
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Websites & online presence<\/h4>

A clear, professional website that shows what you do, makes it easy to get in touch or book, and gives people confidence in your business from the first look.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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Online shops<\/h4>

A shop that’s built to actually sell — from someone who’s spent years in the technical weeds of ecommerce: stock, checkout, payments, delivery, the lot.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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WordPress care & maintenance<\/h4>

Updates, security, speed, and small content changes — for your site, or one someone else built for you.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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Automation with AI<\/h4>

Stop answering the same WhatsApp questions and chasing reviews by hand. I connect the tools you already use so the repetitive stuff runs itself.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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How working together looks<\/h2>\n<\/div><\/div>\n\n
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We talk<\/h3>

A short, no-pressure call to understand what you need and whether I'm the right fit.<\/p>\n<\/div><\/div>\n\n

I plan it out<\/h3>

A clear plan: what pages, what it does, what it costs. No surprises later.<\/p>\n<\/div><\/div>\n\n

I build it<\/h3>

You see it coming together as I go, so there's room to tweak things.<\/p>\n<\/div><\/div>\n\n

It goes live<\/h3>

...and I don't dissapear. I'm still here after launch, for updates, changes, or just questions.<\/p>\n<\/div><\/div>\n<\/div>\n\n

Talk with me →<\/a><\/p>\n<\/div><\/div>\n<\/div>\n\n

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\"Planning<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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Got a project in mind?
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Book a consultation<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-15","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/heatherdigital.pablovergaraperez.com\/index.php\/wp-json\/wp\/v2\/pages\/15","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/heatherdigital.pablovergaraperez.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/heatherdigital.pablovergaraperez.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/heatherdigital.pablovergaraperez.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/heatherdigital.pablovergaraperez.com\/index.php\/wp-json\/wp\/v2\/comments?post=15"}],"version-history":[{"count":20,"href":"https:\/\/heatherdigital.pablovergaraperez.com\/index.php\/wp-json\/wp\/v2\/pages\/15\/revisions"}],"predecessor-version":[{"id":167,"href":"https:\/\/heatherdigital.pablovergaraperez.com\/index.php\/wp-json\/wp\/v2\/pages\/15\/revisions\/167"}],"wp:attachment":[{"href":"https:\/\/heatherdigital.pablovergaraperez.com\/index.php\/wp-json\/wp\/v2\/media?parent=15"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}